I also appended this to our FAQ but I thought it deserved a more prominent home.
Our logo is an obvious adaptation of a symbol that is very prevalent in eastern philosophy. Commonly referred to as “Yin and Yang” or simply “Yin-Yan” it is universally recognized as a symbol of harmony and balance. We’ve modified it slightly by superimposing the image of a surfer upon it. In doing so, the shaded area becomes the ocean wave, the white space becomes the sky and the smaller circle within each half becomes the sun reflecting on the water. The surfer straddles the line between the two halves and so achieves balance.
The logo is a simple reminder of how surfing has helped to bring balance and harmony into our lives and how we must in turn strive to maintain that balance. A surfer maintains his balance on the wave not by a single act but by a series of subtle adjustments that flow smoothly from one to another. Likewise balance in our lives is not something we gain all at once and then have forever. We must make constant subtle adjustments to find and keep our balance. In a perfect world as on a perfect wave we could sail along forever gracefully surfing through the turmoil of life. But this world is not perfect and we all wipe out sooner or later. The trick we learn from surfing is to hop back on the board and paddle right back into the lineup. In the end its not the wipeouts we remember but the rides we catch along the way.
